Google’s Referral Programs

One of the biggest changes that Google has made to the AdSense program since the last edition of this book came out is in its referral programs. Initially, these were pretty poor. The products were Firefox, Picasa, Google Pack — a collection of different programs — and the AdSense program itself. If you have users that include publishers interested in signing up for AdSense then you might be able to make some money. (The AdSense referral now pays $100 for a publisher who makes the same amount within 180 days... provided they’re located in North America, Latin America or Japan).Most publishers though, don’t write content for other publishers. They were left hoping to earn a dollar a download for Google Pack. Most find it more cost-effective to use that spot on their page for something else. It turned out that those early referral products were just filling space. Today, Google offers referral products in more than 26 categories, from animals to travel. Those products come in every format you can imagine and pay different amounts for different actions. It’s a whole other way of making money on your website.

What Are Referrals And How Do They Differ From AdSense?
The biggest difference between AdSense units and referral ads is why you’re being paid. Most AdSense ads pay for each click they receive. Some pay each thousand times they’re shown. Referral ads pay on a cost-per-action basis, or CPA for short. It’s not enough to get a click on an ad to earn income. The user has to do something when he reaches the advertiser’s site. That might be downloading a program, leaving an email address or even making a purchase. It’s very similar to an affiliate system in which you’re paid a percentage of a sales price for a product. The only difference is that payable actions aren’t limited to buying. Clearly, whatever the action the advertiser demands, it’s going to lower your success rate in comparison to your AdSense units. If 5 percent of your users click a referral ad and only 5 percent of those users take the action the advertiser wants, then you might generate only a few of these actions each month. Higher payment rates should make up for the lower conversions. We’ve already seen that the AdSense referral program can pay out $5 quite easily once you get the referral, but the payouts available on other referral products can be much, much higher than that. Although most seem to fall between $10-$15, it’s not hard to find referral products that pay more than $50 for each user that takes action.
You should be building multiple revenue streams by placing different kinds of ads on the same page. Ideally, each Web page should use at least three different types of payment system. Those could be cost-per-click ads, cost-per-mille ads and cost-per-action ads. That would help to ensure that you get something out of all your users. A few users will take action on the referral ads and generate the most money per click for you. Some will click your AdSense ads and generate larger numbers of small payments for you. And your CPM ads will make sure that you get paid even if your users do nothing but look at your content and leave.

8 comments:

  1. great advice will look into it
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    ReplyDelete
  2. Hi- the content of ur site regarding adsense is interesting and informative.Looking ahead the samr from you!!Thnx

    ReplyDelete
  3. Greetings,
    I like the content of your site. I'm working with Adsense right now, and not really getting the most out of it.

    -Mark

    ReplyDelete
  4. I like it. I even learned some stuff due to the fact I really don't know anything about adorns yet. Thanks

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    my ads sense is not working much.

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    ReplyDelete
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    Thanks

    ReplyDelete
  7. Interesting topic! you can find out more advanced tips from this blog.

    Google Ad sense Top Secrets
    http://google-adsense-top-secrets.blogspot.com

    good luck and happy earning :D

    ReplyDelete